Send a Message Loud and Clear: Levi’s, It’s Time to Ditch Leather Patches!

Levi’s still uses cows’ skin for the patches on its some of its jeans!

Send the company the message that cows deserve to live free from harm and that they don’t want to endure confinement, extreme crowding, disease, and food and water deprivation—all before they’re skinned, many while still conscious.

Animals aren’t ours to use for clothing, and Levi’s shouldn’t be making money by supporting the cruel leather industry, which rakes in over $100 billion a year and is a leading contributor to the climate catastrophe.

Do you own a pair of Levi’s jeans that have a leather patch? Follow the four steps below to urge the company to spare cows by using only vegan patches like the ones it already uses on some of its jeans.

  1. Remove the patch from the jeans by using scissors or a seam ripper to cut the thread holding it in place. For easy removal, bend the fabric of the jeans down from the patch to expose the stitches as much as possible before cutting.
  2. Write a note politely urging Levi’s to stop putting leather patches on jeans, and address an envelope to the company’s headquarters: Levi Strauss & Co., 1155 Battery St., San Francisco, CA 94111
  3. Snap a picture of your note and the patch, then mail them to the company.
  4. Share the pic on your Instagram story or grid (and tag @levis) so that more people can learn why they should avoid buying products made with animal skin. Make sure you also tag @petaxsos so we can repost your action!
Photo of a letter written to Levi's asking the company to end the use of leather.

Check out this action!

SOS Calabasas members tabled at their Calabasas, California, high school to let their peers know that Levi’s still uses cows’ skin for the patches on some of its jeans. They educated students about the cruel leather industry and collected leather patches that hub members had removed from their jeans, which they’ll be mailing to Levi’s with a letter asking the company to ditch leather. Overall, reception from students was positive, and the hub plans to protest at a Levi’s store later this semester. Great work!